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Once an organization has demonstrated it
can maintain adequate levels of process control in a culture
of customer orientation and flexibility, strategic growth
becomes a real possibility. When our clients are ready for
strategic growth, we offer a complete range of development services from
fitness assessments and planning sessions to the
marketing and promotion of new services or products.
To help leadership reduce false starts and
backsliding, we have created the best planning programs
available. We help our clients shoulder the burden of
getting it right the first time.
About Marketing & Advertising
Marketing
and advertising processes overlap and intertwine.
Nevertheless, they must be separately understood and
correctly used for the best return on "advertising dollars."
Marketing is all about information. It seeks to learn about
the opportunities that exist within a particular demand
segment. It also keeps track of a business's efforts to
maintain its current clients and gain additional clients.
Marketing is the information that makes advertising smart.
Lean Marketing Tools
-
Scientific Assessment Studies
- Data Strategies
Collecting
Sorting
Measuring
Evaluating
Linking to Production
- Database Creation
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Lean
Advertising Tools
- Advertising Planning
Assess and analyze current advertising efforts
Identify and evaluate client's unique proposition & aim
Campaign creation
Campaign coordination
Campaign tracking and measurement
- Website creation, hosting and maintenance
- Economical design and layout
- High Quality, Full Color, Affordable Printing - Name
your quantity!
Brochures
Mailers
Fliers
Letterhead
Business cards
Plastic security/ID printing
Thank you notes
Newsletters
You name it - photographs welcome!
- Full service direct mail
- Commercial photography
- High impact outdoor billboard advertising
Concept creation
Best location
Design
Photography
Production
- Creative Session Facilitation
Logo creation and supporting graphics
Work sessions - your team and ours
On-site and off-site
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Public Relations
- Image enhancement
- Press releases
- Damage control/Image rehabilitation
- Legal assistance
We offer special expertise in helping clients recover from
public relations
problems stemming from human rights violations or
accusations. We offer a full
range of legal
representation, expert witness assistance and internal
training for
the best possible public relations results.
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