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Once an organization has demonstrated it can maintain adequate levels of process control in a culture
of customer orientation and flexibility, strategic growth
becomes a real possibility. When our clients are ready for
strategic growth, we offer a complete range of development services from
fitness assessments and planning sessions to the
marketing and promotion of new services or products.
To help leadership reduce false starts and
backsliding, we have created the best planning programs
available. We help our clients shoulder the burden of
getting it right the first time.
Our reputation is based on the targeted results our clients
achieve. In 2005, our family clients averaged a 31% gain
derived from both increased revenue and cost reduction. Our
clients' five-year average (across all industries served)
was 26%. These gains have little to do with luck;
they are the result of excellent planning and management.
About Marketing, Advertising & Sales - A Fish Story
Marketing, advertising and
sales processes overlap and intertwine. Nevertheless, they
must be separately understood and correctly used for the
best return on "advertising dollars."
Marketing is all about information. It seeks to learn about
the opportunities that exist within a particular demand
segment. It also keeps track of a business's efforts to
maintain its current clients and gain additional clients.
Marketing is the information that makes advertising smart.
Knowing that there are no fish in mud puddles is marketing;
not fishing in them is smart advertising. Sadly, many
businesses fish in mud puddles. Catching nothing, they
conclude that advertising is a waste of money and they
quit. The smart ones realize that somewhere, somehow, fish
are being caught and they seek to learn the information that
will produce fish. That’s marketing. Before long, they
learn where the fish are and the best bait to use for the
particular fish they want. That's also marketing. Then
they go after the fish. That's advertising. They pay
attention to what works and what doesn't. That's
marketing. They adjust their presentation based on
marketing information. That's advertising. Eventually they
get a fish on the line. That's sales. Then they learn that
a fish must be finessed into the net. That's sales. The
smart ones study how the fish behaves on the line. Those who want to live by eating fish, learn to
repeat the best practices that put fish into the net.
That's advertising. Those who go on to become masters at
fishing have also become masters in marketing, advertising
and sales.
Lean Marketing Tools
-
Scientific Assessment Studies
- Data Strategies
Collecting
Sorting
Measuring
Evaluating
Linking to Production
- Database Creation
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Lean
Advertising Tools
- Advertising Planning
Assess and analyze current advertising efforts
Identify and evaluate client's unique proposition & aim
Campaign creation
Campaign coordination
Campaign tracking and measurement
- Website creation, hosting and maintenance
- Economical design and layout
- High Quality, Full Color, Affordable Printing - Name
your quantity!
Brochures
Mailers
Fliers
Letterhead
Business cards
Plastic security/ID printing
Thank you notes
Newsletters
You name it - photographs welcome!
- Full service direct mail
- Commercial photography
- High impact outdoor billboard advertising
Concept creation
Best location
Design
Photography
Production
- Creative Session Facilitation
Logo creation and supporting graphics
Work sessions - your team and ours
On-site and off-site
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Lean
Sales Tools
- Assess current practices and personnel
- Identify and discuss specific improvements
- Track progress
- Align with production and bottom line financial realities
Public Relations
- Image enhancement
- Press releases
- Damage control/Image rehabilitation
- Legal assistance
We offer special expertise in helping clients recover from
public relations
problems stemming from human rights violations or
accusations. We offer a full
range of legal
representation, expert witness assistance and internal
training for
the
best possible public relations results.
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